Luxury is a life of style.
It is living life to it's fullest, with elegance and vitality.

The visual direction for the brochure is based on this idea of luxury. The images portray an exciting sense of energy, sexiness, and richness. The graphic treatment is an interpretation of the basic elements of the brand guidelines - pushing them to become more expressive and varied - but still in keeping with the hard rules and spirit of the brand. In total, the visual direction messages to the viewer an aspirational sense of what Sony style is, and how that style leads to luxury.